Email Marketing

Spending too much time and money on conventional means of advertising? Email marketing can be a highly effective and affordable means of distributing your information to your potential customers and you may see (depending on quality of customer list) responses almost instantly giving an effective ROI (Return on Investment).

We often generate rich-html email marketing campaigns for clients in Waterlooville, Portsmouth, Hampshire and beyond to target both existing customers and individuals who have given permission to receive marketing information from our client. We can install mail-shot manager software (on websites we host) to assist with the collection and management of email addresses. This software also appends a unique unsubscribe link to the bottom of each email sent, and has other features that help our clients conform to EU anti-Spam legislation.

Our hosting division, FutureServers can arrange for email addresses utilising your business domain name to be set up, either as 'stand alone' email addresses/POP3 boxes, or mapped to existing email addresses. This means every email you send promotes your Brand rather than somebody else's. We provide an additional level of protection for our email clients by screening for viruses and spam prior to delivery (although this should be viewed as an extra line of defence, in conjunction with your server/PC based anti-virus software).

Brand Re-enforcement

Your logo and colour scheme are included in rich-html email-shots, showcasing your brand each time one of your contacts views them. Large companies often dedicate massive budgets simply to promote their Brand but with a little thought and planning smaller organisations can also make sure that everything they create (brochures, websites, receipts, business cards, email addresses, email-shots etc) all help promote their business and Brand.

Special Offers

Does your business have particularly quiet times of the year? Plotting and understanding these annual trends is a great driver for distributing Special Offers in an email marketing campaign, timed to give your business a boost just when it needs it. Special offers can also be a useful tool to clear the shelves (for example) just prior to a new batch of stock arriving - at the same time as providing another opportunity for brand re-enforcement and product range awareness.

"Just in time" marketing

If you've stocked up with items which are ideal for Christmas, Easter, Independence Day, Hanukkah, Thanksgiving, Mother's Day, Halloween, Yule, New Year, Diwali, Eid ul-Fitr, Wesak or any other national or religious festival/holiday, then a carefully timed email-shot to your customer base can be extremely effective at creating a boost to sales. Once the software has been set up, we are often able to despatch mail-shots within 24 hours of receiving the details from you.

 

Case Study - Hunter Douglas

Hunter Douglas came to Web of Knowledge with a need to send out email-shots to its customers to inform them of the latest technologies developed by the company. Following discussions mail-shot manager software was installed and a bespoke database created for the client to manage their contacts list.

A rich-html template was then created, incorporating the client's logo and colour scheme, which could then be used as the basis for creating an email-shot. When Hunter Douglas wanted to send out an email-shot they simply sent through the content to appear in it and this was added in to the template.

The email-shot was then checked to make sure it was compliant and a test was sent to the client for them to approve. Once approved Web of Knowledge then sent out the email-shot to the clients contact list and monitored the whole process to make sure nothing went wrong.

"Having the process managed for us takes away the stress and frees up the time it would take if we had to do it all ourselves. We simply send through the content we want to appear in the email-shot and the rest is then taken care of for us."
- Andrew Lee, Hunter Douglas