Pay Per Click (PPC) Marketing on Google

Web of Knowledge Limited is pleased to offer a number of carefully managed and monitored PPC (pay per click advertising) campaign options in Waterlooville, Portsmouth, Hampshire. Unlike the "fixed cost" options you may have come across, (typically via cold callers on the phone) which can often prove very ineffective, we prefer to provide our clients with a transparent pricing policy enabling them to make an informed choice of the campaign strategy that best meets their requirements and budget.

Once we have the detail of keywords or key phrases you wish your website's advert to appear for in the sponsored links, we can provide estimates of its potential traffic generation and CPC (Cost Per Click), then recommend bids and a daily budget that would return the maximum number of clicks for the minimum cost. After the campaign has been online for a few weeks sufficient accurate information becomes available to fine-tune it to maximise your ROI. Campaign monitoring is carried out hourly (for advert appearance/position) and at least weekly for click budget reports/top-up requests.

3 Month PPC Campaign - £297

6 Month PPC Campaign - £450

12 Month PPC Campaign - £720

All prices above are payment in advance for the management of 6 key phrase campaigns only and exclude the cost for clicks (click budget) and VAT which should be added at the prevailing rate.

Recommended click budgets start at £150 a month (£5 a day).

Advert and Landing Page Consistency

It is crucial that all of your ads are relevant to the keyphrase being advertised, the same goes for your landing page (the first page the advert points to when clicked). Directing all your adverts to the home page can be detrimental to running an effective campaign and generating leads. Keeping every stage consistent to your subject increases your CTR (Click Through Rate).

For example, when a user searches for 'Google PPC Marketing' your advert needs to contain 'Google PPC Marketing' in the heading or content of your ad,

 

then when the ad is clicked, the heading and content on the landing page also need to contain 'Google PPC Marketing'. Once they are on your page and you have held their interest by providing the relevant information they were looking for, you then provide a call to action (enquire, buy, download, donate etc) to create conversions.

We recommend utilising Google Analytics on your website to measure the effectiveness of traffic resulting from your adwords campaign. This would normally be setup by us during the web design and development of your site, but we may be able to add it to your existing website. Please also talk to us about how to improve your website's placement in Google's "organic" search results which once carried out attracts no ongoing "cost per click".

Bing/Yahoo Paid Search

We plan to offer similar schemes to those shown above in due course, please enquire if this is of interest.