Website Marketing

Website marketing or Internet marketing is how you go about marketing your business over the Internet. Advertising on the Internet can be more targeted and less expensive than conventional means of advertising, but should always be considered in conjunction with more conventional marketing methods. The results of both your Internet and offline marketing should be measured and tracked so you keep an eye on the cost effectiveness of each. Using various website statistics your marketing can be modified to be more appealing. There are many aspects of website marketing that we can provide to generate more traffic, leads and conversions.

Search Engine Optimisation

We've shown time and time again that just by getting the basics of Search Engine Optimisation (SEO) right we can achieve remarkable results. Then if you need us to enhance your website's results further we can guide and assist you to utilise other techniques including cross linking between pages and placing backlinks on other relevant websites - all with the power to increase the popularity and reputation of your website with the Search Engines.

Pay Per Click (PPC) Marketing

We can provide estimates of potential traffic generation and CPC (Cost Per Click) for chosen keyphrases, then recommend bids and a daily budget that would return the maximum number of clicks for the minimum cost. After the Pay Per Click (PPC) Campaign has been online for a few weeks sufficient accurate information becomes available to fine-tune it to maximise the extra relevant traffic to your site and ultimately your ROI.

Email Marketing

Email Marketing can be a highly effective and affordable means of distributing your information to your potential customers and is sent within minutes, (not days or weeks as with many other forms of marketing). Responses to your email marketing campaign can be instant or typically within first 3 days, with the potential to provide a rapid boost to your turnover during otherwise quiet periods.

Social Marketing

Social Marketing has now entered the main stream and businesses should consider interacting with their customers on the Internet by using blogs, Facebook & Twitter

Search Engine Ranking Reports

Knowing where your web sites appear on the search engines is critical. WebOK can provide you with monthly Search Engine Ranking Reports that display the positions of your chosen keyphrases in all the major search engines (Google, Bing and Yahoo). It can also display positions for up to 3 competitor websites for the same keyphrases which will help highlight where there is scope for further effort to be applied.

Google Analytics

Google Analytics is used on your website to track visitor activity. This will enable us to advise you how many visitors you are getting (new and returning), where they come from, what pages they look at and how long for. You can also see how many conversions (e.g. submitted enquiries) your website is generating, which can all be used to help calculate your ROI. Analytics is also an essential benchmarking tool if you decide to advertise using Google Adwords (PPC Marketing)